Central Ave Merchants
About Central Ave Merchants
Central Ave Merchants is a thoughtfully curated local marketplace built to celebrate makers, creativity, and community.
Located in the heart of downtown Watkins, Minnesota, our shop brings together a rotating collection of small businesses, artisans, and creators — all under one roof. From handmade goods and home décor to gifts, seasonal items, and Minnesota-inspired finds, every product in our space is chosen with intention.
We believe shopping small should feel personal, inspiring, and fun.
Our Why
Central Ave Merchants was created to solve a simple problem: talented local makers need a welcoming place to grow, and customers deserve a place where they can discover truly meaningful products.
Instead of navigating dozens of websites or pop-ups, shoppers can explore a curated collection of small businesses in one cozy, community-driven space. At the same time, vendors gain visibility, support, and a storefront presence without the overhead of running a full shop on their own.
It’s a win-win — and it’s what drives everything we do.
What You’ll Find Here
Our inventory is always evolving, but you can expect:
- Handmade and locally made goods
- Home décor and seasonal items
- Candles, gifts, and specialty products
- Minnesota-themed finds
- Limited-run, small-batch creations
- Pop-up vendors and featured makers
No two visits are exactly the same — and that’s by design.
More Than a Shop
Central Ave Merchants is also a place to gather.
We host:
- Paint parties and creative workshops
- Private and public events
- Vendor pop-ups and special showcases
- Seasonal community happenings
Whether you’re here to shop, create, or connect, you’re always welcome.
Built With Heart
Central Ave Merchants is proudly family-run and community-focused. Every detail — from the layout of the shop to the vendors we partner with — is shaped by a shared love for small businesses and the people behind them.
When you shop here, you’re not just buying a product.
You’re supporting a story, a dream, and a local entrepreneur.
Thank you for being part of our community.
We’re so glad you’re here.